RCSA Search Engine Optimization
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Getting noticed by the search engines is hard work. Superior search engine optimisation (SEO) is your ticket to higher rankings! You may have a great business with a beautiful website, but find that you aren’t getting much traffic while you see your competition fly past you on their climb up the search engine results pages (SERPs).
Unfortunately, if your SEO was never developed, was poorly designed, or if it was created years ago according to the standards of the time, the search engines aren’t seeing your worth. That allows your competition, who has better and more current SEO to whiz right past you. Now is the time for a site audit and a full review of your online marketing goals and strategies.
First, it’s important to check to make sure you aren’t being penalized for a “low quality” website. There are endless items search engines factor in to see who moves to the top:
- Sites that have been penalized for being a “low quality” website
- Issues with navigation
- Broken links
- Error pages
- Poor content
- Too little content
- Slow load times
- Substandard Structure
- Over enthusiastic back links
Search engines are most interested in pleasing their users. Removing spammy and second-rate websites from the SERPs is not a philanthropic exercise; their users would stop using their search engine if the results were continuously off target, mediocre or down right dangerous. They have designed filters and algorithms to comb and index websites, rewarding better websites with a higher ranking and suppressing websites that they feel just don’t make the cut. Complicated? It will become more so every day!
Once your website is reviewed for existing content, structure and other foundational issues, it’s important to help the search engines find you. RCSA SEO is the way to tell the search engines who you are and what you’re about and that you are an expert in your industry. Onsite SEO (also referred to as On Page SEO) strategies work with the following items to enable the search engine to properly classify your website.
- Meta descriptions
- Meta titles
- Optimized URLs
- Alt tags
- Geo tagging
When you search for a book at a library, there are multiple markers to help guide you to what you are looking for – your onsite SEO serves as markers so the search engines know you exist and they use them to gauge the worth of your website and direct the appropriate traffic to it. Without SEO you are a nondescript book in a sea of millions of other books. Good content authority and on site search engine optimization gives you the chance to be a best seller and not just a good book.