How to be Number 1 on Google

How to be Number 1 on Google

The RCSA is currently the Number #1 Company on the Internet for Search Engine Ranking.  We have developed a system that will rocket your website into the top positions on all search engines.  In most cases we use your existing website as is and our customers have reached the top 3 spots on a Google search in as little as 4 months.

An unexpected issue can be daunting and damaging to a business’s reputation. How the situation is handled is as important to your business’s reputation as the issue itself.  Our Tech team will also look at any articles negatively affecting your business online, prepare a plan including a content & SEO strategy which will set help reduce the negative effects of the publication and get your website moving forward in a positive direction.

RCSA is a web design / web ranking company that focuses on top ranking and positioning. In 2006 the RCSA developed a brand new technology to assist websites into better ranking positions.  We can help you have the website that will not only look great, but meet the needs of both you and your target audience,by positioning it on the first page of all major search engines. We’ve been in business since 1998, and our clients know they can trust us for quality work and excellent support. Your goals are important to us, and we work with you to create the perfect design for every need.   We will analyse your current website to make sure if follows the 6 important factors below and then use our Ranking software to get your website in the position you need.


Why Is A Top Ranking In Google So Valuable?

Money!

A number 1 ranking in Google:

  • attracts the lion share of visitor clicks and gets
  • a lot more clicks than no2 position, and
  • vastly more than the other 8 listings in the SERP

Of course, that’s assuming your search engine results page (SERP) snippet is as ‘clickable’ and ‘relevant’ as the competing pages’ snippets for that search query.

Organic listings as a whole get more (perhaps double) the clicks a sponsored ad listing attracts according to musings in the SEO industry at the moment but it suits Google to balance that out in the future (because Google makes more money from advertising). I would be more specific with the numbers, but I don’t trust most stats out there these days about such things.

Everyone wants to know:

How to get to number 1 on Google?


How Much Traffic Will I Get From A Number 1 In Google?

How much traffic can you guarantee I will get from a number 1 spot in Google natural (unpaid) listings? and this seemed like the most accurate answer I could give…..


How Many Clicks Does A No1 Ranking In Google Get Compared To No2, 3, 4 & 5?

A LOT more, that’s the only thing that can be bet upon. It really does depend on a multitude of variations, from what Google displays around your listing, to the nature of the query itself.

Google Webmaster Tools now shows click though rate and position in SERPs – so you can work this out for your own site. Not that it’s accurate – but what else do you have?

I picked a term I know I have had the top 5 positions at various times, and it’s interesting to see the click through rate on particular keyword searches…. and how many clicks the top position in Google gets compared to the number 3 position, no4 and no5.

Position 1 58 46 79%
Position 2 91 46 51%
Position 3 210 73 35%
Position 4 260 46 18%
Position 5 110 12 11%

Obviously, this is just one example – it will take a while to look into the new data and look at an average – but it shows a number 1 getting nearly 30% more of the clicks than a no2 ranking. You might find some useful nuggets of information at Google Webmaster Tools for your own site…..

Of course, click through rate can be skewed by any number of factors – the nature of the query  or how compelling your call to actions are in your title and your meta description, to name just a couple.

This info might prove interesting once aggregated.


The Six Most Important Factors That Influence Your Rankings

1)       Page Title

2)      Words on the page

3)      Keywords in the URL

4)      (Domain Links) Links to your website as a whole (number and quality of links matter)

5)      (Specific Page Links) Links pointing directly at that page (quality, number, anchor text and Google Page Rank of links matter)

6)       Avoiding Google’s quality filters that filter out low quality pages and low quality websites

Contact the RCSA today to have your website ranked into the top positions on Google and many other search engines in as little as 3 to 4 months.


More about those factors:

1)       Page titles – The page title matters a lot because, in general, the title of a page is going to be a fairly accurate description of what the page is about.   So if you are targeting a specific keyword phrase with a specific page, make sure you use that keyword phrase in the page title html.  That makes a huge difference.  Your page title should be at least three words long and should also have the words in the right order if you want maximum impact. EXAMPLE PAGE TITLE: How to get Ranked Number 1 on Google

 

2)      Text on the page – The second thing you have control over that makes a huge difference is the text on the page.  Search engines can read words pretty easily.  If you have a page with at least several hundred words on it, then it is pretty easy for a search engine to tell what that page is about.  Google simply counts the number of times each important word or each important phrase appears.  They drop all the generic words like “a, an, the, so, if, are, at, etc.”   But, they count the other nouns, verbs and adjectives on the page.  The more times a word or phrase appears, the more likely Google is to think that the page is about that word or phrase.    For instance, if the phrase “search engine optimization” is mentioned several times in different spots on your page, then that page is more likely to be about search engine optimization.  I wanted this page to rank high for a certain phrase which is why I included the phrase “how to get ranked number 1 on Google” and other phrases that are closely related to that inside the main body of content on this page.  Just doing that one simple thing will help the page get ranked on page one in Google and probably pretty high up there for that specific phrase.

3)    Keywords in the URL – The third thing that you have control over that makes a huge difference in ranking is whether or not your keywords appear in the URL structure for the page.  If you are trying to get a page to rank for a specific phrase, then it helps to have that phrase (or even just the most important words) appear in the URL.  For instance, in the example, it helps me to have the words “get ranked number 1 Google” appear in the URL

I could have shortened that to be http://rcsa.ca/ranked-number-1-google/ instead of also including the words “how – to – get” and the word “on”.   Sometimes it does help to keep the URL shorter.  In this case there isn’t a big difference.  If the phrase was much longer than this, then I should have shortened it to just have the most important  words in the URL.   You also want to make sure that you have those words in the right order as they would appear when the person is typing them.   Having them in the right order is important because if the words are in a different order, it might suggest that the page is about something entirely different.

About links –

Google cares about links because it looks at them as if they were votes between websites and web pages.  One webpage can vote for another one by linking to it.  Links are not all created equally though.  Certain links are far more influential.  Some links can really move your ranking higher while other links don’t seem to move it at all.  A link is considered high quality from an SEO standpoint if that link has more potential to influence your rankings.

What kinds of things are likely to influence a link’s quality?

  • How much Google PageRank the page has that the link originates from matters.  Higher Google PageRank means the page is considered more important and more influential by Google.  You can read more aboutGoogle PageRank here if you don’t know what it is.
  • How many other links are there on the page and where do they link out to.  Are they good sources of relevant information or are they low quality or even spam?
  • Where is the link positioned on the page it comes from?   Is it in the main body of text on the page?  Is it in the sidebar?  Is it in the footer?   Where is the link positioned within that content block it is located in?  Is the link the top most link?  Is it lower on the page below other links?
  • What words (anchor text) are used to create the hyperlink that points to your page?  If it is a normal hyperlink without the rel=”nofollow” attribute, then Google will pay attention to what that anchor text is.  That anchor text can influence the relevancy of that other page it links out to.  You want your links to use relevant anchor text where possible without overdoing it.
  • Is this page that the link comes from an authoritative source on the subject?  Suppose you had a website about horses.  Ideally you would want links from other websites and web pages that are somehow related to horses.  If you had a page on your site that talked about some common illness that horses experience, then an ideal link would be from a page on a veterinarian’s website that links out to other pages about that illness.  That veterinarian would likely be considered a trusted authority figure on that topic by both humans and by search engines.

 

Now let’s talk about the major ranking factors that have to do with links:

4)      Domain Links – The number and quality of links pointing to your website as a whole matters to Google.  They consider a website to be more link popular if it has more links pointing to its pages.  Your website earns a reputation by earning links.  You want links from other reputable sources because that improves your own reputation.  The more reputable the websites are that link to your website makes a huge difference in how well the pages on your website tend to rank.  Generally you are better off getting at least one link from as many different trustworthy websites as possible.

 

5)      Page Specific Links – The number and quality of links that point directly at your page also matter for determining its ranking.   That includes links from within your own website as well as links from other websites.  If you have one particular page on your website that you want to rank really well, you can sometimes boost its ranking simply by pointing some extra links at that page from other pages within your own website.  Your homepage generally has a lot of this kind of rank boosting power.  You should link from your homepage to your most important pages on your website without overdoing it.  Generally you don’t link to more than a handful of them from your homepage.

 

6)       Google Quality Filters – You may have heard of the Google Panda update or the Google Penguin update.  These algorithm updates are ultimately designed with the intent to improve the quality of pages in the search results.  In some cases, they actually made the search results worse than they had been.  According to Google though, the updates were successful at increasing overall quality.

The primary purpose of the Panda series of updates by Google was to identify websites that weren’t putting enough focus on the user experience on their website.  You can read all about the Panda update on Google’s blog.  Do your best to avoid tripping the Panda filter or else your website will be severely demoted in the search results.

The primary purpose of the Penguin update by Google was to stop rewarding people who were trying to force their rankings higher in the search results by just building lots and lots of links from low quality sites using the same anchor text over and over.   If you did too much of it as a percentage of page links or site links, then your website ended up losing the high ranking it had prior to Penguin.   Lots of people who were relying on links for that extra ranking power got hit very badly by this update.

You want lots of links to your website.  Google wants you to earn lots of links for your website.  They do not want you to go build them all yourself though.  They want you to convince other people to link to your site because your site is so great.  If you get caught building lots of links because you are stamping them out like a cookie cutter, then your website can be demoted.  You have to be careful when choosing your link sources and the style of links you are getting.  You have to be very careful and selective when hiring someone to help you get links.  Don’t just outsource your link building to a spammer or you will likely end up getting your website penalised.

In order to get your pages ranking higher, you want to do as good of a job with the first five ranking factors listed here as you possibly can while avoiding tripping any quality filters or over-optimisation filters like Panda and Penguin.


What Google counts as a high-quality site?

Our site quality algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. The recent “Panda” change tackles the difficult task of algorithmically assessing website quality. Taking a step back, we wanted to explain some of the ideas and research that drive the development of our algorithms.
Below are some questions that one could use to assess the “quality” of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality. Think of it as our take at encoding what we think our users want.
Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results; but if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Writing an algorithm to assess page or site quality is a much harder task, but we hope the questions above give some insight into how we try to write algorithms that distinguish higher-quality sites from lower-quality sites.


So How Do You Outrank Your Competitors

1)       Start by getting your page title right.  If you are targeting a four word long or longer phrase, then make that phrase your page title exactly.  That is the easiest way to convey maximum relevancy.

2)      Fix the URL for the page so that the keywords appear in it in the right order.

3)      Reshape your content on the page and make sure your primary keywords are scattered at least a few times throughout the page.  It will be a lot easier to do that if you have lots of content on the page.  If you only have a couple hundred words on the page then you are going to have a tougher time getting your keywords in there without making it look like you are stuffing them in there.  Google does not like keyword stuffing.  Add your keywords or synonyms for your keywords into the sub-headings on your page if you can.  That helps too.

4)      Get more links pointing to any page that you can on your website.  Remember that the link quality matters.  If you get higher quality links then you won’t need as many of them.  Get as many as you can though as good links are the hardest thing to get.

5)      Get more links pointing directly to the page you want to rank well.  Your homepage probably has the most link juice on your website.  So, point a link from your homepage to an inner page you want to get ranked high.  The anchor text of the link should be the exact phrase you want that page to get ranked for.  Then, also try to get other websites to link to that page too.

Don’t become overly obsessed about getting relevant anchor text with every link.   Just take the link however you can get it.   Remember that links are worth much more than just for the anchor text relevancy boost.   If you can get a link from a trustworthy source, then by all means get it no matter what anchor text it uses.

You can only get your ranking score so high by improving your on-page score such as improving the title, fixing the URL and adding good content to the page.  Beyond that you are going to have to try to get other sites to link to you.  High quality links are the big difference maker.

Study each of those factors about the pages that are currently ranking higher than you are.  Figure out how to be one step better than your competition wherever you can be and you will have figured out how to get your web page ranked number one in Google.