Analytics

RCSA Analytics

What is a #1 Google Ranking Worth?

An Example of This Research in Action

Patrick, a moderator on our community forums, runs a Bingo Card Creator website which recently ranked #5 in Google for bingo cards.

  • A #5 ranking sent him 6,000 unique visitors per month.
  • A #1 spot, using the leaked AOL search data (referenced later in this document), is worth 8.5 times what #5 is. 6,000 * 8.5 = ~50,000 uniques per month
  • His site currently makes $40 for every 1,000 pageviews.
  • His estimated income from ranking #1 for [bingo cards]: $2,000 a month.

You could do this type of calculation for any keyword you rank for that has significant search volume. You can use some of the other data points listed below to create similar calculations – even if you do not rank yet.

Google Rankings Can Make or Break a Business

While perusing the web I came across a WebmasterWorld thread about how Google allows other webmasters to damage your rankings. A WMW member nicknamed Hissingsid stated

Sabotage is a serious problem and the more that Google’s spam team seems to do the worse it seems to get. The damage doesn’t have to be that big to have a massive effect on your site’s performance. In our market even a 3 place drop can ruin your business.

It is scary to think how reliant many businesses have become on search, but search is big business. Google pulled in $5.19 billion in revenues in the 1st quarter of 2008, with $3.40 billion from Google’s websites. Advertisers would not spend that much unless they profit from it.

Your personalized Search Engine Marketing (SEM) strategy created by Brantford based RCSA is a combination of our search engine smarts, innovative techniques to draw the crowds to your website and our expertise in curating, analyzing and utilizing data to keep them coming back for more! There’s no reason to blindly advertise in the hopes of getting a nibble when you can use us to lure in the big fish.

 

Some key elements to our use of analytics:

 

  • Data collection
  • (also accounts for geographical location if you are looking to rank locally)
  • Data verification
  • Keyword identification and monitoring
  • Search volume
  • Reverse Search
  • Result History
  • Competitor Comparisons

 

Do you know where your customers come from?

Is it the result of an organic search or an advertisement? Did your client type in your website address directly? Did they use Google or a different search engine? Do you have local business listings to thank, like Yelp or Tripadvisor for your traffic? How are your potential customers searching- are there certain keywords that are used more than others? How is your local standing? What can you do better to reel them in?

 

There are so many variables and so much information out there. It’s important to know where your customers come from so that you may effectively reach out and enhance your SEM strategy. If you don’t have someone who knows how to use the data to manage your analytics, you are seriously missing out.

 

RCSA is proud of our team of data analysts and SEM specialists. Using a variety of different analytics tools helps us to determine various traffic statistics across the board, as well as helps to identify the best places to focus on for conversion. We don’t just want to see more traffic driven to your site- we want to increase the quality of the traffic driven to your site. What does this mean for your company?

 

The use of analytics tools helps us find how your desired customers are searching, those elusive customers who are more likely to purchase your goods or services, instead of simply bringing in clicks to your website. Analytics gives us the data that helps us strategize how to bring in paying customers instead of just drawing crowds of window shoppers.

 

We monitor the data regularly in order to constantly improve our SEM strategy and provide easy to understand monthly reports to our clients. The Internet’s terrain is ever evolving and it’s important to understand what is working well today and to anticipate what will work well in the future. The reports include helpful information explaining the next steps in building your personalized search engine marketing strategy including work being done with business listings, blogs and other SEM campaign strategies.

 

We want your business to do well, and we want to run your campaign smartly. Don’t be satisfied with the occasional nibble- we’ll help you land the big fish. Contact us today to see what our SEM Austin analysts can do for you